As we’ve seen, one of the major advantages of SEO is getting more traffic because of better search ranking. That makes SEO an ideal lead generation tool, because when searchers follow links back to your site, you have the chance to convert them to leads, and later make sales.Your website is one of your best lead generation tools, and SEO funnels traffic to that tool. The better you get at SEO, the more traffic – and more leads – you’re likely to attract over time.
Why use SEO for lead generation? Well, cold calling doesn’t work any more and people tend to block or ignore ads.That means that relying solely on paid traffic isn’t a good strategy. Instead of marketing at people, you need to make it easy for them to find you when they want you, and that’s where SEO comes in. For Digital Marketing Agency Check Vivid Digital
Unlike the old days, customers find information long before they’re ready to talk to you. So you have to put that information out there, and help them to find it easily.That means working out what your content marketing mission is, and using the right content types and distribution channels to reach your audience. But before you do any of that, you need to work out your SEO strategy. Here’s how you do that.
1.Know Your Audience
First, figure out who you’ll be optimizing content for by creating buyer personas. These’ll include your target customers’ age, gender, income and education level; their key sources of information; and their main challenges and pain points.
2. Know Your Leads
Next, work out what you consider a lead, as this varies for each business and situation. For one business, a lead might be someone who opts into an email marketing campaign. For another, it might be someone who downloads a lead magnet. For a third, a free trial signup might be the sign of a qualified lead.
Some of the SEO practices we’ve outlined in this guide also help with lead generation. Let’s just recap those quickly:
A. Identify keywords you can use to create content
B. Audit existing content for potential optimization opportunities
C. Create or optimize content, paying attention to titles, meta descriptions, the content itself, answer box opportunities, and links
These steps will help you attract traffic to your site, but to turn them into leads, you’ll need to do a bit more.That’s where Vivid Digital can help. Our advanced marketing software gives you multiple ways to convert your visitors into leads and paying customers.
Here are three proven methods to do just that.
1. Create a Lead Magnet
First, create a free download, such as an ebook or PDF checklist or cheat sheet, that you can offer in exchange for your visitors’ email addresses. This is called a lead magnet.Then you can use Vivid Digital to capture subscribers and deliver your lead magnet.
Since Vivid Digital integrates with the most popular email marketing services, collecting those emails will be easy. Just follow our instructions for creating your first campaign. Once that’s done, go to Success » Success Action in the Vivid Digital campaign builder. Select Display a success theme.Choose your theme. We recommend the Download theme. Go to the Download Location box and add the URL of your lead magnet.Publish your campaign, and you’ll soon start getting some leads. For SEO Companies in London visit here
2. Use Gated Content
Gated content is another great way to encourage people to sign up. Photowebo got a whopping 3806% increase in conversions with this technique.With gated content, your visitors will have to enter their email addresses to get access to your most valuable content. This works incredibly well when you use it on your most popular blog posts that are long and in-depth.
To gate content in Vivid Digital, create your campaign. In the campaign builder, go to Optin » Content Blocking. Choose a method. We’ll use Obfuscation, which completely hides the gated content.Grab the shortcode to include on your gated content in WordPress, or get the embed code, if you’re planning to publish it on other platforms.
3. Use Exit-Intent® Technology
Vivid Digital’s exit-intent® technology is a great lead generation tool which grabs visitors’ attention with an offer or content just before they leave your site.Exit intent offers are incredibly effective. Ryan Robinson used exit-intent to increase subscriber numbers by 500%.
And it’s pretty simple to enable it in the Vivid Digital campaign builder. Once you’ve created your campaign, Go to Display Rules » When should the campaign appear? and enable On Exit-Intent®. Save and publish your campaign.