The idea of implementing a digital marketing strategy from scratch is daunting for most businesses, but it is particularly overwhelming for small to medium-sized businesses (SMBs). Marketing techniques that worked… Read more »
If you have a local business, dependent upon local customers, advertising on social media platforms like Facebook or Instagram may not sound worthwhile. Why advertise to billions of people when… Read more »
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce… Read more »
Before I give my view on the more strategic marketing trends, I thought it would be useful to look at changes in tactical priorities that marketers think are important to… Read more »
A good marketing strategy can take a business to new levels of success. Thanks to modern marketing techniques, often used in combination with traditional techniques, there are always new methods… Read more »
For every business, it is imperative to spread awareness about your company and the products and services you offer. Therefore, it is essential for you to have a good marketing… Read more »
Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often… Read more »
Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter,… Read more »
Digital marketing is an essential element of any modern business. The fact is that even if your company doesn’t do business online, your potential clients and customers do. Whatever sector… Read more »
Amid growing concern over social media’s impact and influence on today’s youth, a new Pew Research Center survey of U.S. teens finds that many young people acknowledge the unique challenges… Read more »